ProSiebenSat.1 Redesign

Agency

Seven.One Creation / ProSiebenSat.1

My role

Art Direction, UI Design Lead

The Briefing

The original brand websites ProSieben.de, Sat1.de, sixx.de, ProSiebenMAXX.de, Sat1Gold.de, kabeleins.de and kabeleinsDOKU.de needed a responsive web relaunch. My role in this team was to create a design language / interface template which was perfectly adaptable for every brand website.

The Process

At the beginning we gathered all necessary modules (components) we would need later on for the development of the different websites. After that, in an iterative process and through user interviews we created a new design language which made it possible to develop all brand pages perfectly together. We optimized the brands appearances along all devices and created 'one stage for all'.

The Outcome

By designing a new look and feel, by adding new technical features while also optimizing the user experience for our brand websites we created a whole new brand experience for our users.

Home – Before & After