Donating has never been this fun.
In 2016 ProSieben aimed to raise donations on Red Nose Day for the "Arche Kinder Ranch" – a beautiful place that brings joy to socially disadvantaged children in Berlin.
In order to make donating money more fun and engaging we built a web shop where you could buy virtual products like cows or lucky charms. With each donation you could literally see the digital farm grow more and more to its completion.
The "charity-shop" allowed people to easily interact and engage with the "Arche Kinder Ranch" project in Berlin. By making donations fun and easy for everyone we were able to collect enough amounts of money for this great project.
Art Direction: Steven König
Copy: Vinzenz Gebhardt
Development: Junge Römer
3D Modeling & Web Design: Steven König
Account Management: Karen Kujawa