ProSieben Red Nose Day

ProSieben
Red Nose Day

Donating has never been this fun.

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INSIGHT

In 2016 ProSieben aimed to raise donations on Red Nose Day for the "Arche Kinder Ranch" – a beautiful place that brings joy to socially disadvantaged children in Berlin.

IDEA

In order to make donating money more fun and engaging we built a web shop where you could buy virtual products like cows or lucky charms. With each donation you could literally see the digital farm grow more and more to its completion.

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OUTCOME

The "charity-shop" allowed people to easily interact and engage with the "Arche Kinder Ranch" project in Berlin. By making donations fun and easy for everyone we were able to collect enough amounts of money for this great project.

CREDITS

Art Direction: Steven König
Copy: Vinzenz Gebhardt
Development: Junge Römer
3D Modeling & Web Design: Steven König
Account Management: Karen Kujawa

This project was created while working at ProSiebenSat.1 Media SE. All rights reserved by ProSiebenSat.1 Media SE. ©2016

Thank you for checking me out.

© 2020 Steven König