Glam Supreme for a digital audience.
Before the start of the new season of top tv show GNTM by Heidi Klum we got to shoot the first models exclusively – and feature them across digital channels. The challenge was to create a visual concept that especially appealed to our target audiences on social media.
We staged our models as streetstyle icons in several urban sets while also been given the chance to direct the storyline from 'small girl' to topmodel. We wanted to portrait the girls as who they really are: natural and confident young females. By using 'GRL PWR' we shot different poses and actions of the girls – in order to deliver hundreds of social media creatives.
Our digital 'GRL PWR' campaign received lots of media coverage and generated multiple tune-in effects for the upcoming tv season. With millions of video views we were 'talk of town' in a young female target audience.
Director: Steven König, Markus Goles
Director of Photography: Florian Langanke
Photographer: Martin Bauendahl
Art Direction: Lisa Fickenscher
Digital Concept: Salome Huzel
Producer: Ute Deutschmann, Sophie Müller
Audio: Joachim Weber
Styling: Irmi Jenewein
Set Design: Markus Goles, Steven König
Art Department: Carsten Lippstock
Light: Uwe Hagenbach
Motion Design: Markus Goles, Steven König