Creating a digital content universe.
GNTM is one of the most successful tv formats and a famous brand - worldwide. Our task: digital storytelling throughout multiple months, raising total reach across all relevant digital channels and generate tune-in effects.
We created a digital lookbook, an innovative styling web app as well as hundreds of social creatives for YouTube, Instagram and so on. We used all this content over multiple months and staged our models as the new upcoming stars - digital and on air.
By using our styling web app users were able to choose between different potential 3D looks right before showing the famous Umstyling on tv. We also brought the app into the show and let the girls test their potential looks in Los Angeles. Heidi likes this.
Our digitally driven ad campaign in combination with a new show concept added up to the most successful GNTM show since seven years.
Creative Lead: Markus Goles, Steven König
Director: Markus Goles, Steven König
Director of Photography: Florian Langanke
Photographer: Martin Bauendahl
Art Direction: Lisa Fickenscher
Digital Concept: Salome Huzel
Audio: Paul Taylor
Styling: Petra Seibold
Set Design: Katja Severin
Light: Uwe Hagenbach
Motion Design: Markus Goles, Steven König, Lisa Fickenscher, Jürgen Rieger